Influence Book Part 3
This is the last post chronicling the reading of the book Influence by Dr. Robert Cialdini. The first was an introduction and question of influence vs. persuasion, and the next covered the first four “weapons of influence”: contrast, reciprocation, commitment plus consistency, and social proof. Continuing on, here we cover liking, authority, and scarcity. Chapter 5: Liking It is better to be liked than not liked. Surprise! But what types of liking are there?...